As I continued my search on YouTube, I really hit the jackpot! Both Snickers and Walt Disney have created and posted advertisements that include parodies of the headless horseman. My students will have so much fun comparing these visual presentations with the written texts (RL.4.7).
Dozens of other instructional ideas swirled around in my head. Maybe I'll have my students write their own versions of the headless horseman story. Or they could create skits to depict the folktales. This timeless tale is sure to motivate my students this Halloween! Won't you join us?